For the crypto industry, 2022 was a missed opportunity. The hawkish stance taken by the United States Federal Reserve and the collapse of major crypto platforms like FTX, Terra, and Celsius Network had a catastrophic impact on the market.
This being said, these events didn’t really have much or any effect on consumer interest in cryptocurrencies, which was driven by long-term investments, curiosity, and short-term speculation, among other things.
As we prepare to enter 2023, let’s take a moment to look back at the top 5 most-searched cryptocurrencies of 2022.
“Bitcoin” searches continue to dominate the market
In 2022, bitcoin had the highest monthly search interest, with 28.41 million searches per month across the globe. Searches for “buy Bitcoin” outnumbered those for “sell bitcoin” over the past year, suggesting that demand is outpacing ownership when it comes to the popular digital asset, which happens to be the most popular cryptocurrency by market capitalization.
Dogecoin was the second most-searched cryptocurrency in 2022, with an average of 5.85 million searches per month around the world. DOGE got a lot of attention because Elon Musk bought Twitter and hinted that it could be used for in-app purchases. Like BTC, DOGE’s potential buyer pool was larger than its seller base this year.
Monthly global internet searches for “Shiba Inu” reached 4.43 million. SHIB remained in the spotlight due to the company’s metaverse expansion plans and the potential launch of Shibarium, Shiba Inu’s Ethereum layer-2 blockchain.
In 2022, Ether was the fourth most-searched cryptocurrency, with an average of 3.84 million monthly searches. The “Merge” transitioned Ethereum from proof-of-work (PoW) to proof-of-stake (PoS) this year. As a result, search queries for keywords like “Ethereum,” “Ethereum 2.0,” and “Merge” peaked in September.
Cardano was the fifth most-searched cryptocurrency in 2022, with an average of 1.47 million monthly searches. In particular, Cardano took off in January 2022, when ADA’s price surged past that of BTC and ETH.